Carla Stockton-Jones, UK Managing Director of Stagecoach – co-founders of the Urban Mobility Partnership – discusses the challenge of enticing motorists out of their cars, and why the solution lies in partnership and a multi-modal approach
When Stagecoach and Enterprise co-founded the Urban Mobility Partnership back in 2019, it was with a shared ambition to deliver more sustainable mobility in towns and cities across the UK.
It may have seemed strange to some that a public transport operator and a car hire and car share business would be working together, but the rationale has always been very clear. The old and inefficient transport model of car ownership and the damage congestion does to our economy, air quality in our communities, and our global environment, is not sustainable.
